- The travel landscape is shifting, involving vacation rental companies like Airbnb and hotels under the Marriott umbrella.
- Vrbo has been acquired by Expedia Group, and both companies operate in the vacation rental market.
Vrbo Search Trends Show 140% Increase in Bentonville, Arkansas Searches
What happened
Expedia Group released a report detailing travel trends for 2027. Vrbo, a company owned by Expedia Group, found that 68% of surveyed travelers plan hobby-focused trips. Furthermore, Vrbo search data indicates a 140% year-over-year increase in searches for Bentonville, Arkansas.
From ktvh.com
Why it matters
The report highlights a shift toward personalized and inland travel, with 65% of surveyed travelers vacationing in non-coastal destinations last year. This trend is reflected in the sharp rise of vacation rental searches in Bentonville, Arkansas.
Vrbo has been acquired by Expedia Group, and both companies operate in the vacation rental market, which is shifting alongside vacation rental companies and hotels under the Marriott umbrella.
From ktvh.com
Who's involved
- Expedia GroupParent company that owns Vrbo and released the travel trends report
- BentonvilleCity where Vrbo is tracking search activity and where searches increased significantly
- Crystal Bridges Museum of American ArtLocal attraction in Bentonville that might see increased consumer demand
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Crystal Bridges Museum of American ArtSpeculative
The Crystal Bridges Museum of American Art could see increased consumer demand for local attractions, potentially boosting revenue.
Keep exploring
The entities involved
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Expedia Group
American-based parent company to several global online travel brands
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Bentonville
city and county seat of Benton, Arkansas, United States