Netflix Series 'Below' Drives Demand for Specialized Knitting Kits
1 report, 1 independent
Updated 00:00
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What happened
The Netflix series Below featured Triton yarn shop, where Tia Rowsell works. After viewers saw the Newfoundland Guernsey cardigan worn by Andy Jones in the show, the shop received a surge in inquiries and orders for kits. These kits use Pitcher Plant colour yarn exclusive to Triton.
From torontosun.com
Why it matters
The series exposure is directly translating into increased consumer demand for specific knitting kits and yarn products. This trend follows a pattern where Netflix intellectual property, such as the Bridgerton series, successfully drives merchandise sales.
Netflix's Bridgerton series intellectual property is successfully driving merchandise sales.
From torontosun.com