Fashion retailers Brandy Melville and ASOS are undergoing operational changes, including brand closures and the deployment of new technology like virtual try-on services.
1 report, 1 independent
Updated Jun 19
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What happened
Fashion retailers Brandy Melville and ASOS are undergoing operational changes, including brand closures and the deployment of new technology like virtual try-on services.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- A brand is exploring market gaps outside of fast fashion, discussing its market strategy with a publication and validating a $30M revenue scale through an agency partnership.Sub-event
Brandy Melville closes fitting rooms in the UK and Canada, while ASOS deploys virtual try-on services.1 source
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The entities involved
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Brandy Melville
Italian clothing brand
Nothing else this week.
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ASOS
British online fashion and beauty retailer
Nothing else this week.
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Goodwill
Supermarket chain in Georgia