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Fashion Retailers Showcase Successful Pivots Through In-House Technology Control

1 report, 1 independent Updated Sep 24
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Country Road Group made strategic operational shifts in late 2022, including cutting all wholesale suppliers and transitioning to a range designed entirely in-house. The company reported a subsequent 30 per cent sales growth. Meanwhile, The Iconic successfully rebuilt its retail media arm from the ground up, achieving 160 per cent year-on-year revenue growth in the first half of 2026.

From ragtrader.com.au

Why it matters

Some supportBrind's analysis of the reports

These case studies illustrate how fashion businesses are gaining control over the commercial systems underlying their products. By developing proprietary technology, such as in-house ad servers, companies are establishing a strong foundation for future growth and commercial viability.

From ragtrader.com.au

Who's involved

  • Country Road GroupAustralian clothing retailer undergoing operational transformation
  • ShowpoAustralian retailer observed alongside Country Road Group in market trends
  • Accent GroupAustralian multinational clothing retail company competing in the sector
  • WoolworthsSouth African retail company operating in related markets

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Coverage

Newest first; wire copies grouped