Fast fashion giants H&M and Shein are navigating market pressures through headquarters relocation, staff layoffs, and new high-profile brand collaborations.
2 reports, 2 independent
Updated Jun 28
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What happened
Fast fashion giants H&M and Shein are navigating market pressures through headquarters relocation, staff layoffs, and new high-profile brand collaborations.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.H&M faces competitive pressure from ultra-cheap online retailers and adapts its strategy to hotter European summers.1 source
- H&M reported a 5% sales decline in Western Europe, amid investor concerns and strategic brand integrations.Sub-event
H&M and Shein announce corporate shifts, including layoffs and headquarters relocation in Southeast Asia.1 source
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The entities involved
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H&M
Swedish multinational clothing-retail company
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Shein
Chinese-Singaporean online fashion retailer
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Stella McCartney
British fashion designer (born 1971)
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