Global Fast Food Giants Accelerate Expansion Across Italy
1 report, 1 independent
Updated Sep 28
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What happened
The fast food chains McDonald's and KFC are expanding rapidly across Italy. According to reports, McDonald's plans to open around 60 new locations this year, while KFC plans to open 35 by the end of the year and reach a total of 250 by 2028.
From thelocal.it
Why it matters
This expansion occurs amid anecdotal accounts from local readers noting that the country has become more 'Americanised.' These shifts are linked to concerns that the growth of these chains is contributing to the closure of smaller, local shops and restaurants in various regions of Italy.
From thelocal.it
Who's involved
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The entities involved
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Italy
country in southern Europe
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KFC
American fast food restaurant chain specializing in fried chicken
Related events
- Changing consumption habits are causing an industry crisis in the Italian restaurant sector.
- Initiative connects Italian industry with European markets.
- Coca-Cola and KFC have expanded their partnership to include beverage platform and menu offerings.
- Everli is transforming online grocery shopping in Italy and plans to expand its operations into new European markets.