Ferrara Candy Company Discontinues Sunkist Fruit Gems for Jelly Belly Relaunch
What happened
Ferrara Candy Company, a Chicago-based manufacturer, is discontinuing Sunkist Fruit Gems. The company attributed the product sunset to a strategic reduction in its product line to better focus on the Jelly Belly brand relaunch. Economy Candy in New York City, a retailer of the gems, noted that the candies are a traditional item used at bar and bat mitzvahs.
From chicagotribune.com
Why it matters
The discontinuation impacts a specific niche market that relies on the gems for traditional ceremonies. Economy Candy ships a high volume of the gems daily to synagogues across the country. This product change reflects Ferrara Candy Company's strategic shift toward promoting the Jelly Belly brand.
From chicagotribune.com
Who's involved
- Ferrara Candy CompanyAmerican candy manufacturer that owns the Jelly Belly brand
- Jelly BellyHeritage brand within the Ferrara Candy Company portfolio
- New York CityLocation of Economy Candy, a retailer heavily reliant on the discontinued product
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Ferrara Candy CompanySpeculative
Ferrara Candy Company might see changes in costs or revenue due to the strategic reduction of its product line.
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The entities involved
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Jelly Belly
company
Nothing else this week.
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Chicago
city and county seat of Cook County, and largest city in State of Illinois, United States of America
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New York City
most populous city in the United States