Ferrari chairman John Elkann faces investor scrutiny after criticizing the Luce electric vehicle model as an insult to the brand.
2 reports, 2 independent
Updated May 27
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What happened
Ferrari chairman John Elkann faces investor scrutiny after criticizing the Luce electric vehicle model as an insult to the brand.
Who's involved
What this event is mainly aboutKeep exploring
Part of
Ferrari is launching its all-electric Luce model and undergoing a strategic pivot to balance its tradition with the demands of the modern electric age.Also in this story
- Flavio Manzoni led Ferrari's design and innovation process while the Financial Times reported on the company's sales goals.
- Ferrari's new Luce model design and pricing are being benchmarked against Tesla, while the brand's legacy remains tied to its roots in Maranello.
- The market reacted negatively to the launch of Ferrari's Luce electric sedan.
- Ferrari introduced its first fully electric venture, the Luce EV model, designed with LoveFrom's Sir Jony Ive in Milan on May 28, 2026.
The entities involved
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John Elkann
American-Italian businessman
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