Indian Consumer App Expands into Beauty Care Using EWG Ingredient Standards
6 reports, 1 independent
Updated 00:00
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What happened
FirstClub, an Indian consumer app, is expanding its offerings into Beauty & Personal Care under the banner "Filtered for Good." The platform is extending its ingredient-led approach, which previously focused on grocery products, into this new category. The company's framework for selecting and vetting these products uses the Environmental Working Group's Skin Deep database for ingredient assessment.
From bangladeshsun.com
Why it matters
FirstClub is applying a strict, ingredient-based vetting process to the beauty and personal care market. This move could influence consumer purchasing decisions and product supply within the category.
From bangladeshsun.com
Who's involved
- Environmental Working GroupProvided the database used by FirstClub for ingredient assessment.
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The entities involved
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Environmental Working Group
American environmental organization
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