Florida State University Partners with Liquid Death on Limited-Edition Product
What happened
Florida State University began efforts on campus to collaborate on a limited-edition product line with Liquid Death. This partnership aligns with a strategy of using non-traditional collaborations to disrupt the toilet paper industry, a tactic previously used by Goodwipes, which partnered with Liquid Death on scented wipes.
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Why it matters
The collaboration is part of a marketing strategy aimed at achieving brand fame and disruption. This type of partnership could influence consumer demand and brand visibility within the beverage and consumer goods markets.
From adweek.com
Who's involved
- Florida State UniversityHosting the collaboration efforts on campus
- Liquid DeathParticipating in the limited-edition product line collaboration
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Liquid DeathSpeculative
Liquid Death could see increased brand visibility and potential sales from the limited-edition product line.
- Florida State UniversitySpeculative
Florida State University could gain publicity or revenue from the campus collaboration.
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The entities involved
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Florida State University
public university in Tallahassee, Florida, United States
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Liquid Death
canned water company
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