Former Indian Army Officer Launches Streetwear Collection with Anushka Sen
1 report, 1 independent
Updated Fri 00:00
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What happened
Major Rishabh Singh Sambyal, a former Special Forces officer who retired from the Indian Army in August 2026, has partnered with Bonkers Corner for a new streetwear collection. The campaign, titled "MAJ RISHABH (RETD.) X BONKERS," features Sambyal modeling alongside actress Anushka Sen. Separately, the Indian Army served as the Aide-de-Camp to President Droupadi Murmu.
From livemint.com
Why it matters
The collaboration marks a shift from the armed forces to the commercial fashion industry. The brand's messaging, which emphasizes achievement and leadership, aligns with the former officer's background, potentially influencing consumer demand in the youth fashion market.
From livemint.com
Who's involved
- Anushka SenTelevision actress featured in the new streetwear fashion campaign.
- Indian ArmyProvided service as Aide-de-Camp to President Droupadi Murmu.
- Droupadi MurmuPresident of India to whom the Indian Army provided ADC services.
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The entities involved
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Indian Army
Land service branch of Indian Military
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Droupadi Murmu
President of India since 2022