Bridgestone Becomes Exclusive Tire Supplier and Sponsor for Formula E
What happened
Formula E announced a partnership with Bridgestone, naming the Japanese manufacturer as the exclusive tire supplier for the ABB FIA Formula E World Championship beginning in the 2026/27 season. Bridgestone will also serve as the Official Race Title Sponsor for events in Mexico City, Berlin, Shanghai, and Tokyo. The partnership coincides with the debut of the GEN4 race car, which features 600kW of peak power and all-wheel drive.
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Why it matters
The agreement establishes a major commercial relationship, with Bridgestone supplying bespoke, sustainable tires for the championship. The partnership also highlights the integration of sustainable technology, as the new tire range uses 65 percent recycled and renewable materials.
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Who's involved
- Formula EElectric auto racing championship that secured the sponsorship and supply deal.
- BridgestoneJapanese multinational manufacturer serving as the exclusive tire supplier and title sponsor.
- Mexico CityCity hosting a major international race weekend as a title sponsor.
- ShanghaiCity hosting a major international race weekend as a title sponsor.
- TokyoCity hosting a major international race weekend as a title sponsor.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- BridgestoneSpeculative
Bridgestone might see increased revenue and market share due to securing exclusive supplier status for a major international championship.