Brind.

Forrester conducted a study on LiveRamp's platform, examining how LiveRamp addresses measurement obstacles in linear TV and Connected TV (CTV).

1 report, 0 independent Updated Jun 25

AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

SpeculativeNo independent reporting found

Who's involved

What this event is mainly about

LiveRamp Forrester CTV

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The entities involved

LiveRamp
San Francisco, California-based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes.
- LiveRamp, Databricks, DoorDash, Adobe, and OpenAI have formed a partnership focused on agentic customer data platforms, commerce pipelines, and advertising tools.Mon 13:14
- Clear Channel Outdoor, TransUnion, and LiveRamp announced a partnership focused on data platform expansion and integrations with marketing mix modeling solutions.Mon 13:14
Forrester
company
- Forrester Research is now trading on the Nasdaq exchange.Fri 22:45
- CSG and Netcracker Technology announced joint recognition, with CSG being named a Leader in The Forrester Wave for integrating AI and CCM.Thu 17:19
CTV
- A joint venture has been formed between CTV, Bell Media, and Crave, with a VP overseeing the strategic direction of the partnership.Mon 01:36
- In 2014, Boat Rocker Media produced the drama Orphan Black, which was commissioned for the television network CTV.Fri 12:28

Coverage

Newest first; wire copies grouped

Jun 25Unknown outlet