Freelander brand, established by Chery and JLR founders, is targeting market entry in China, the Middle East, and Europe.
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Updated oct 5
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What happened
Freelander brand, established by Chery and JLR founders, is targeting market entry in China, the Middle East, and Europe.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- LHD and Jaguar Land Rover have jointly developed the Freelander brand and are targeting the UAE market with a brand launch.Sub-event
The new brand is facing aggressive price cuts in the Chinese market.1 source