Further developed a new AI color selection tool for Behr, with contributions from Emily Clark and Andy Lopez.
3 reports, 2 independent
Updated Sep 3
Gone quiet
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- Repetition
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New informationRepeats or wire copies
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What happened
Further developed a new AI color selection tool for Behr, with contributions from Emily Clark and Andy Lopez.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.Further developed an AI color selection tool for Behr.1 source
The AI color tool uses BigQuery for proprietary data and Gemini to power the ChatHUE agent.1 source
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The entities involved
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Behr
North American paint company
Nothing else this week.
Related events
Coverage
Newest first; wire copies grouped- GlobeNewswireFurther Partners with Behr Paint Company to Reduce Decision Fatigue with New AI-Powered Paint Color Selection Tool The user-friendly solution guides prospective buyers through curated recommendations
- PR NewswireBehr Paint Company Announces 2026 Color of the Year: Hidden Gem - A Smoky Jade That Embodies Understated Elegance and Timeless Sophistication BEHR® Research Reveals a Powerful Link Between Paint Colo
- PR NewswireBehr Paint Company and Google Cloud 'Paint' a New Future for Home Improvement with AI-Powered Color Selection Behr now using Google Cloud AI tools for personalized color recommendations, solving a ma