American Airlines Unveils New Logo and Discusses Industry Restructuring
1 report, 1 independent
Updated Sat 10:24
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What happened
FutureBrand redesigned the American Airlines logo in 2013. Tom Horton, then CEO of American Airlines, spoke about the company’s financial struggles and triumphs, alongside the significance of the new branding. The new logo is described as a diagonal line, half blue and half red, that abstractly resembles an eagle’s head in profile.
From nassauweekly.com
Why it matters
The rebranding effort was framed by FutureBrand as an attempt to capture the spirit, technology, and service of American Airlines. Tom Horton also used the platform to discuss the broader financial challenges and restructuring within the airline industry.
From nassauweekly.com
Who's involved
- American AirlinesThe major airline of the United States that underwent the logo redesign.
- FutureBrandThe Dutch design agency that provided the logo redesign service.
- Tom HortonThe CEO of American Airlines who discussed the rebranding and financial status.
Keep exploring
The entities involved
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American Airlines
major airline of the United States
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FutureBrand
Dutch design agency
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