Gartner: AI PC Adoption Slows Amid Trade Uncertainty
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How it started
What happened
A Gartner analysis found that enterprise adoption of AI PCs is slowing due to macroeconomic uncertainty and a fluid trade policy landscape. The firm expects AI-ready computers to account for less than one-third of the global PC market by the end of the year, down from an earlier forecast of 43%. Despite the slowdown, Gartner projects AI PCs will represent over half the market next year.
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Why it matters
Global trade spats and slower economic growth are hindering the broader adoption of AI PCs. While shipment volumes are increasing—from over 20 million units in 2023 to nearly 78 million this year—the growth rate is more conservative than previously forecasted.
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Who's involved
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- IntelSpeculative
Intel could see slower revenue growth from PC sales due to reduced enterprise adoption.
- ASUSSpeculative
ASUS might face reduced demand for its PC products if macroeconomic uncertainty continues to slow consumer spending.
- NvidiaSpeculative
Nvidia could experience slower sales of its GPUs if the overall PC market slows its investment in AI capabilities.
How it developed
Newest first. Tap a step to see who reported it.- Gartner cited Intel's early security acquisitions.Sub-event
- ASUS and Intel announced a collaboration to open an AI Lab in Oman.Sub-event
- Nvidia is advancing its strategic partnerships by collaborating with Microsoft on software and having RTX Spark target major manufacturers, while Goldman Sachs upgraded the stock.Sub-event
- Newegg is featuring products from ASUS, Intel, Netgear, and Fanatec, including PC rigs powered by Intel processors.Sub-event
Gartner tracks AI PC market; Intel supplies Core Ultra processors; Nvidia partners with Acer and ASUS.1 source
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The entities involved
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Gartner
company
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Intel
American multinational technology company
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ASUS
Taiwanese computers and electronics company
Related events
- Nvidia and Intel are major players in the competitive AI chip market.
- Retailers Amazon and Newegg compete on V100 pricing while Nvidia V100 is paired with Intel CPUs in AI workstations.
- ASUS integrates NVIDIA RTX Spark, Adobe, and Blender tools into its devices, expanding its creator portfolio.
- Supermicro is co-building an AI datacenter for SpaceX, incorporating semiconductors from Intel, AMD, and Nvidia.
- Nvidia and Intel are competing in the established CPU market.
Coverage
Newest first; wire copies grouped- CIO DiveAI PC adoption slows amid tariff uncertainty This story was originally published on CIO Dive. To receive daily news and insights, subscribe to our free daily CIO Dive newsletter. Enterprise adoption