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  1. General Mills launched new marketing initiatives and a high-end brand.

General Mills featured professional athletes Justin Jefferson and Amon-Ra St. Brown in a marketing campaign called Cereal Training Camp.

1 report, 1 independent Updated Jul 16
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General Mills featured professional athletes Justin Jefferson and Amon-Ra St. Brown in a marketing campaign called Cereal Training Camp.

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  • Business WireGeneral Mills’ Cereal Training Camp Returns for Year Two with Justin Jefferson, Ja’Marr Chase and Amon-Ra St. Brown and Exciting New Cereal Drops The star-studded roster of wide receivers are taking