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  1. AI is causing search engines to shift their function from traditional query processing to providing direct, comprehensive answers.
  2. AI is causing search engines to shift their function from traditional query processing to providing direct, comprehensive answers.
  3. OpenAI and Google are competing as major players in AI search and generative answers.
  4. AI models are gaining influence over search, and Google and OpenAI are testing ads in Europe and Switzerland.

Gil Luria warned on September 1, 2026, about OpenAI's aggressive growth trajectory and how OpenAI ads are beginning to substitute for traditional Google search advertising.

1 report, 1 independent Updated Sep 1
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Gil Luria warned on September 1, 2026, about OpenAI's aggressive growth trajectory and how OpenAI ads are beginning to substitute for traditional Google search advertising.

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AI models are gaining influence over search, and Google and OpenAI are testing ads in Europe and Switzerland. All 2 developments

Within AI is causing search engines to shift their function from traditional query processing to providing direct, comprehensive answers.

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