LVMH-owned Glenmorangie launches 50-year-old single malt in ceramic collaboration
1 report, 1 independent
Updated Tue 00:00
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What happened
Glenmorangie, a Highland single malt brand owned by LVMH, launched its oldest creation to date: a 50-year-old whisky. The brand partnered with American ceramic artists to showcase the whisky, which was distilled in the 1970s and released in September 2026. The single malt is priced at £25,800.
Why it matters
The launch represents a high-value product activation for the luxury spirits market. This collaboration helps reinforce the value of LVMH's luxury portfolio through high-profile brand marketing and exclusive product releases.
Who's involved
- LVMHOwner of the Glenmorangie brand
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The entities involved
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LVMH
French multinational luxury goods conglomerate
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