Glow Recipe and Samyang Foods Launch Limited-Edition Beauty Duo
1 report, 1 independent
Updated Oct 15
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Glow Recipe partnered with Buldak, a spicy noodle brand owned by Samyang Foods, to launch a limited-edition duo product. The collaboration features Glow Recipe's Glass Balm in two tinted versions inspired by Buldak’s Original and Carbonara sauces. The duo is priced at $38 and debuts via TikTok Shop, with wider retail availability starting October 23 and November 2.
From wwd.com
Why it matters
The partnership leverages Buldak's growing popularity in the U.S., which has been driven by social media platforms like TikTok. The collaboration links a popular food trend to the beauty market, expanding the lifestyle brand value of Buldak.
From wwd.com
Who's involved
- Samyang FoodsOwner of Buldak, the spicy noodle brand featured in the collaboration.
- Christine ChangCofounder and co-chief executive officer of Glow Recipe.
- Sarah LeeCofounder and co-chief executive officer of Glow Recipe.
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The entities involved
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Samyang Foods
South Korean food company
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