Google Research Finds Gen Z Relies on Creators for Purchases in Indonesia
1 report, 1 independent
Updated 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Google research found that 90% of Gen Z in Indonesia rely on YouTube creators for purchase recommendations. This finding is supported by Google's e-Conomy SEA 2025 report, which recorded 90% year-on-year growth in video commerce transactions, reaching 2.6 billion in 2025.
Why it matters
This trend is increasing the importance of influencer and social commerce across Asia Pacific. Brands are increasingly looking to connect creator-led content with social platforms and commerce opportunities.
Who's involved
- GoogleConducted research showing Gen Z relies on creators for purchases
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The entities involved
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Google
American multinational technology company, a subsidiary of Alphabet Inc.
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Philippines
archipelagic country in Southeast Asia
- The US imposes new tariffs on imports originating from the Philippines.
- The Department of Health and Social Care is implementing the Universal Health Care program in the Philippines. Edwin Mercado was appointed Health Secretary of DOH, while Beverly Lorraine Ho holds leadership roles at PhilHealth and Ayala Healthcare.