ICANN Releases New Top-Level Domains; Google Secures TLD
What happened
The Internet Corporation for Assigned Names and Numbers (ICANN) released its first new list of domain top levels, allowing companies, community groups, and individuals to apply for rights to new web addresses. Google secured a top-level domain through this process. The applications included suggestions such as.fart,.zzz, and.taylorswift.
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Why it matters
The expansion of available top-level domains represents a significant change in the structure of the internet's address book. This allows companies to acquire unique digital assets, potentially affecting how businesses market themselves online.
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Who's involved
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The entities involved
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ICANN
organization responsible for coordinating the maintenance and procedures of several databases related to the namespaces of the Internet
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Google
American multinational technology company, a subsidiary of Alphabet Inc.