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Gray Joins BlueLena to Boost Revenue for Local News Organizations

1 report, 1 independent Updated Fri 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Katie Gray has joined BlueLena as executive director, publisher growth. In this role, she will oversee BlueLena’s Solutions Lab, which partners with the Knight Resiliency Lab at the American Journalism Project. Gray brings experience in audience development and revenue growth from her previous work at organizations like USA TODAY Network and the Los Angeles Times.

From editorandpublisher.com

Why it matters

Some supportBrind's analysis of the reports

The collaboration aims to help the American Journalism Project’s portfolio of nonprofit news organizations achieve long-term financial sustainability. Gray's efforts are focused on developing strategies to accelerate reader revenue growth and strengthen audience relationships in local news.

From editorandpublisher.com

Who's involved

  • GrayExecutive director at BlueLena, overseeing growth and consulting support.
  • American Journalism ProjectPhilanthropy organization partnering with BlueLena to strengthen local news initiatives.
  • Sarabeth BermanChief executive officer of the American Journalism Project.
  • Los Angeles TimesOrganization where Gray previously served as vice president of consumer marketing.

Who could feel it

Possible knock-on effects

These are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.

  • American Journalism ProjectSpeculative

    The American Journalism Project might see strengthened capacity to drive revenue growth for its portfolio of nonprofit news organizations.

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The entities involved

  • Gray

    South Korean singer, rapper, songwriter and record producer

    Nothing else this week.

  • American Journalism Project

    philanthropy organization in Washington, DC, USA

    Nothing else this week.

Coverage

Newest first; wire copies grouped