Gucci Opens New Flagship Store on Avenue Montaigne in Paris
What happened
Gucci opened a new store on Avenue Montaigne in Paris on October 1, 2026. This boutique replaces a previous unit two doors down and marks the launch of a global rollout, with redesigned locations planned for London, Shanghai, and Chengdu by the end of the year. The new store concept was previously debuted as the set for Demna’s spring 2027 show.
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Why it matters
The store launch is part of a global expansion strategy for Gucci. Kering, the parent company, acquired the building in 2023 and formed a joint venture with Ardian for prime real estate assets, including the Avenue Montaigne location. This move translates Gucci’s new vision into a prominent retail setting.
Gucci stores are located in France, including locations in Lille.
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Who's involved
- GucciItalian luxury fashion house that opened the new retail location.
- avenue MontaigneAvenue in Paris, France, where Gucci established its new retail location.
- KeringFrench business that owns and manages Gucci, and acquired the building on Avenue Montaigne in 2023.
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The entities involved
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Gucci
Italian luxury fashion house based in Florence, Italy
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avenue Montaigne
avenue in Paris, France
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