Guzman appointed CEO of Crown Jewel Insurance discusses intangible assets

Mary Guzman became the Founder and CEO of Crown Jewel Insurance on October 29, 2026. In a podcast appearance, she discussed how companies may overlook valuable trade secrets and how assigning a defensible value to proprietary know-how could affect asset protection and enterprise value. She noted that trade secrets can include confidential processes, data, strategies, and internal know-how.

Corporate intangible assets topped $97 trillion globally in 2025, growing 23% from the previous year, according to the World Intellectual Property Organization. Guzman explained that accounting standards currently prevent an estimated 79% to 83% of this intangible asset value from appearing on corporate balance sheets.