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Soft2Bet Appoints New Leadership for B2B Expansion

1 report, 1 independent Updated Sep 23
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Soft2Bet appointed Jon Hancock as vice president of B2B marketing and Harry Heynes as business development director. Jon Hancock previously worked at Gaming Innovation Group, while Harry Heynes brings experience from SIS and DraftKings to the new role. The appointments are intended to bolster Soft2Bet’s B2B expansion across regulated markets.

From gamingintelligence.com

Why it matters

Some supportBrind's analysis of the reports

The hiring of experienced commercial leaders aims to elevate Soft2Bet’s market positioning and drive its global brand strategy. Harry Heynes will specifically help drive adoption and growth of Soft2Bet’s iGaming platform by developing new partnerships.

From gamingintelligence.com

Who's involved

  • HancockJoined Soft2Bet as vice president of B2B marketing
  • SISCompany where Harry Heynes gained senior experience
  • DraftKingsCompany where Harry Heynes gained senior experience
  • AndrewChief commercial officer at Soft2Bet, working with Jon Hancock

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The entities involved

Coverage

Newest first; wire copies grouped