Hasbro Unveils New Bumblebee Action Figure Based on 'Optimus Prime: Awakening'
What happened
Hasbro has unveiled a new action figure based on the Bumblebee character, which appears in the short film *Optimus Prime: Awakening*. The film features Optimus Prime (Peter Cullen) facing off against Megatron (Frank Welker). The new figure is a Deluxe-sized model that transforms from car to robot in 29 steps and retails for $29.99 USD.
From collider.com
Why it matters
The product launch is part of larger announcements regarding the Transformers Franchise. The figure is based on a dark incarnation of the character introduced in the short film, which explores the complexities of the ongoing war.
Hasbro announces new product lines and releases, specifically involving the Transformers Franchise.
From collider.com
Who's involved
- HasbroAmerican multinational toy and entertainment company launching the product line.
- Joshua WassungDirector whose work is referenced in the short film connected to the product line.
- Frank WelkerAmerican actor whose voice work is featured in the source material.
- Peter CullenCanadian voice actor whose work is featured in the source material.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- HasbroSpeculative
Hasbro could see direct revenue generation from the unveiling and sale of the new product line.
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The entities involved
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Hasbro
American multinational toy and entertainment company