Hawkstone and Jolly Pines launch Christmas tree promotion for UK pubs
1 report, 1 independent
Updated Wed 00:00
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What happened
Kaleb Cooper’s new venture, Jolly Pines, launched in partnership with Hawkstone on October 14, 2026. The partnership involves offering complimentary, sustainably sourced Christmas trees to pubs across the UK. Pubs can receive a tree by stocking Hawkstone keg lines, such as Hawkstone Premium Lager or Hawkstone Cider, before the November 8, 2026, deadline.
From retailtimes.co.uk
Why it matters
The initiative aims to boost sales of Hawkstone’s keg lines within the hospitality sector. Jolly Pines ensures the trees are delivered through a low-impact network and recycled to generate renewable energy in a CHP biomass plant.
From retailtimes.co.uk
Who's involved
- Kaleb CooperFounder of Jolly Pines, which is providing the Christmas trees for the promotion.
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The entities involved
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Kaleb Cooper
British farmer and reality television personality