Six Senses Fiji Partners with Haydenshapes to Expand Surf Offerings
What happened
Six Senses Fiji partnered with Haydenshapes, the Australian surfboard brand founded by Hayden Cox, to expand its surf offerings on Malolo Island. The collaboration adds a curated range of new Haydenshapes models to the resort’s existing surfboard fleet, which will total 55 boards. To mark the partnership, Six Senses Fiji launched a surf package that includes complimentary surfboard hire and a 15 per cent discount on a new Haydenshapes board order.
From travelweekly.com.au
Why it matters
The partnership provides Haydenshapes with increased market exposure through the resort’s offerings. The new surf package, which includes discounted board orders and complimentary hire, is expected to drive sales and brand visibility for the company.
From travelweekly.com.au
Who's involved
- Hayden CoxFounder of Haydenshapes, the surfboard brand involved in the partnership
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Hayden CoxSpeculative
Hayden Cox’s company could see increased sales and market exposure due to the partnership and the discounted package offered by Six Senses Fiji.
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The entities involved
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Hayden Cox
Australian businessperson
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