Herradura saw a 15% drop in volumes, while New Mix growth was driven by demand in Mexico.
3 reports, 3 independent
Updated Oct 24
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What happened
Herradura saw a 15% drop in volumes, while New Mix growth was driven by demand in Mexico.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.The company plans to take over RTD sales starting in 2027.1 source
Herradura saw a 15% volume drop despite growth driven by Mexico demand.1 source
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The entities involved
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Herradura
human settlement in Argentina
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Brown-Forman
American-owned spirit and wine producer and distributor