Herradura saw a 15% drop in volumes, while New Mix growth was driven by demand in Mexico.
2 reports, 2 independent
Updated Sep 4
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AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Herradura saw a 15% drop in volumes, while New Mix growth was driven by demand in Mexico.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.The company plans to take over RTD sales starting in 2027.1 source
Herradura saw a 15% volume drop despite growth driven by Mexico demand.1 source
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The entities involved
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Herradura
human settlement in Argentina
Nothing else this week.
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Brown-Forman
American-owned spirit and wine producer and distributor
Nothing else this week.