Highmark Blue Cross Blue Shield sponsors winter ice event in Western New York
1 report, 1 independent
Updated Thu 00:00
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What happened
The Erie Canal Harbor Development Corp. announced that the Buffalo Waterfront is preparing for the 2026-27 winter season, featuring The Ice at Canalside, presented by Highmark Blue Cross Blue Shield. The attraction will open to skaters on November 20, and reservations are now available for passes, rentals, and curling activities. The event is the 13th consecutive year Highmark Blue Cross Blue Shield has served as the presenting sponsor.
From wnypapers.com
Why it matters
The event is described as a vibrant anchor for downtown Buffalo, serving as a major gathering destination in Western New York. The attraction supports local commerce by offering seasonal activities and drawing residents and visitors to the waterfront.
From wnypapers.com
Who's involved
- Western New YorkThe region where the winter attraction is taking place
- Kathy HochulThe Governor whose commitment to the community was cited in the announcement