Hitachi Construction Machinery Rebrands as LANDCROS Corporation
1 report, 1 independent
Updated Oct 30
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Hitachi Construction Machinery announced it will change its trade name to LANDCROS Corporation and its corporate brand to LANDCROS, effective April 1, 2027. The company launched a global brand campaign centered on the message, “Solutions Beyond Machinery.” This initiative is being rolled out worldwide, including in Latin America and South East Asia.
Why it matters
The rebranding is part of a global strategy to deepen stakeholder understanding of the company’s value proposition. As a construction and mining machinery manufacturer, the shift aims to position the company globally across the markets where it operates.
Who's involved
- Hitachi Construction MachineryThe company changing its trade name to LANDCROS Corporation.
- YanmarA Japanese diesel engine manufacturer that maintains an OEM partnership with Hitachi Construction Machinery.