Cricut Launches StickerPix Series of Home Photo Printing and Cutting Devices
What happened
Cricut launched the StickerPix machine series, which allows users to print photographs and create custom stickers and labels from their phones at home. The series includes the StickerPix Print (£159.99) and StickerPix Print + Cut (£249.99). The StickerPix Print + Cut model features an integrated precision cutting mechanism.
From aol.co.uk
Why it matters
The launch expands Cricut's offerings in the crafting and personalization device market. Since Hobbycraft also sells crafting and personalization devices, this new product line directly competes with Hobbycraft's offerings.
From aol.co.uk
Who's involved
- CricutLaunched the StickerPix machine series, a line of home crafting devices.
- HobbycraftCompetes with Cricut in the market by selling crafting and personalization devices.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- HobbycraftSpeculative
Might face increased competition in sales of premium cutting machines from Cricut's new devices.
- TEALSpeculative
Could see increased demand for related product variants due to the new line.
- MichaelsSpeculative
May experience increased sales volume potential as an exclusive channel partner.
Keep exploring
The entities involved
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Hobbycraft
arts and crafts superstore retail chain in the United Kingdom
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Cricut
DIY crafting company