Mermaid Gin Launches Seasonal Winter Expression Using Isle of Wight Honey in U.S. Markets

Mermaid Gin has introduced Winter Gin, a seasonal expression from the U.K.-based distillery, in the U.S. The gin is made with a blend of 16 botanicals and fruits, including honey sourced from the Isle of Wight. This limited release is a 40% ABV spirit, retailing at $35 for 750ml. Distribution is handled in select states, including New York, New Jersey, Connecticut, Georgia, Tennessee, Florida, Illinois, Minnesota, Texas, and California, starting in October.

The launch represents a market entry for the brand into specific U.S. states. The product utilizes honey sourced from the Isle of Wight, which is a key ingredient in the blend. The brand leverages its existing network of 3,000 points of distribution in the U.S.