Indian Brand Honeyman Expands to Nepal via Franchise Agreement
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What happened
Honeyman, an India-born food and beverage brand, has signed a country franchise agreement with MV Dugar Group in Nepal, making Nepal its first international market. The brand plans to introduce a multi-format retail ecosystem, starting with ice cream parlours and cafes in Kathmandu. The rollout will later include bakery, tea and beverage concepts, and packaged products. Nepal's ice cream market was valued at approximately USD 189 million in 2025 and is projected to reach USD 263 million by 2032.
From laosnews.net
Why it matters
The agreement marks a major expansion for Honeyman into a growing market. The introduction of a multi-format retail ecosystem by the Indian brand into Nepal could influence local retail competition and investment trends.
Nepali startups are aiming for international exposure and global recognition.
From laosnews.net
Who's involved
- NepalThe country where Honeyman is expanding its international market.
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The entities involved
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Nepal
country in South Asia
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