Ian Macleod Distillers expands Scotch portfolio distribution in Denmark
What happened
Ian Macleod Distillers extended its partnership with Bemakers in Denmark to include its Scotch single malt portfolio. The agreement, which began on October 1, covers brands such as Tamdhu, Glengoyne, Rosebank, and Smokehead. This expands upon a previous arrangement that covered IMD’s blended whisky portfolio. The move includes a relaunch of the IMD portfolio in Denmark to increase brand awareness in the off-trade channel.
Why it matters
The expansion increases the distribution reach of Ian Macleod Distillers’ premium Scotch single malts within Denmark. The relaunch aims to build product awareness among consumers and specialist whisky retailers in the country.
Who's involved
- Ian MacleodIan Macleod Distillers, which is expanding its portfolio distribution in Denmark.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- DenmarkSpeculative
Specialist whisky retailers in Denmark could see increased demand for IMD's premium single malt brands.
Keep exploring
The entities involved
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Ian Macleod
Nothing else this week.
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Denmark
country in Northern Europe and North America