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Professor discusses measuring AI outcomes versus adoption rates

1 report, 1 independent Updated Oct 9
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

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Professor Iavor Bojinov was featured in Newsweek, where he discussed the challenges businesses face in quantifying productivity gains from artificial intelligence. The article noted that while half of 1,200 CEOs surveyed saw AI as a major productivity contributor, 23 percent reported those gains were absorbed before reaching the bottom line.

From newsweek.com

Why it matters

Some supportBrind's analysis of the reports

The discussion highlights a gap between AI adoption and financial return, as only 16 percent of surveyed CEOs reported clear visibility into AI costs and returns. Bojinov suggested that companies should measure outcomes—such as reduced costs or increased revenue—rather than simply tracking how widely AI is used.

From newsweek.com

Who's involved

  • Iavor BojinovProfessor at the University of Southampton who provided commentary on AI productivity.
  • University of SouthamptonResearch university where Professor Iavor Bojinov is affiliated.
  • NewsweekWeekly magazine that published the feature on Professor Bojinov's work.

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Coverage

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