Bloom Cosmetics Revives Brand with Kylie Minogue and Elle Macpherson
1 report, 1 independent
Updated Sun 00:00
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What happened
Bloom Cosmetics, an Australian brand founded in 1993 by Natalie Bloom, is making a major comeback. The brand is featuring Kylie Minogue and Elle Macpherson. Kylie Minogue reportedly wore the signature tangerine lip gloss on tour, while Elle Macpherson is noted as a fan of the brand.
From dailymail.com
Why it matters
The revival of the iconic Australian cosmetics brand, which was once known for its affordable beauty essentials, is being driven by the involvement of Kylie Minogue and Elle Macpherson. The brand is being given a new lease of life by Natalie Bloom and her two daughters to bring its lip gloss to a new generation.
From dailymail.com
Who's involved
- Kylie MinogueWore the signature lip gloss on tour, contributing to the brand's revival.
- Elle MacphersonIs noted as a fan of the brand and is featured in the comeback.
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The entities involved
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Kylie Minogue
Australian singer and actress (born 1968)
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Elle Macpherson
Australian model and actress
Nothing else this week.