IKEA pays architect Cliff Tan for sponsored video content
1 report, 1 independent
Updated Oct 8
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What happened
IKEA pays Cliff Tan for sponsored video content on his channels. Cliff Tan, who has seven million social media followers, charges five figures for sponsored videos, alongside high fees for design consultations.
From businesstimes.com.sg
Why it matters
The arrangement highlights the high value of specialized personal influence in the design sector. While Cliff Tan maintains a refusal to scale his business to prioritize authenticity, he charges high rates for his services.
From businesstimes.com.sg
Who's involved
- Cliff TanArchitect who charges high fees for design consultations and creates sponsored content.
- IKEASwedish multinational furniture store chain paying for sponsored video content.
- Heatherwick StudioDesign practice where Cliff Tan was previously employed.
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The entities involved
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Cliff Tan
Architect
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IKEA
Swedish multinational furniture store chain
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Heatherwick Studio
Nothing else this week.