Pine Labs and Google Cloud Partner to Build Agentic Commerce Platform for Indian Merchants
1 report, 1 independent
Updated Sep 24
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What happened
Pine Labs announced a strategic collaboration with Google Cloud to ensure that all Indian merchants participate in agentic commerce. This initiative involves building a multi-agent platform using Gemini Enterprise. The goal is to bridge merchant operations, engagement, and payments infrastructure to benefit Indian small and medium businesses (SMBs).
From equitybulls.com
Why it matters
The platform enables AI agents to discover products and complete purchases on behalf of consumers without them needing to visit a website or app. This benefits merchants whose products are structured and readable by AI systems, allowing for automated checkout processes. The collaboration aims to modernize the Indian SMB market through AI-driven commerce.
From equitybulls.com