- The Ministry of Information and Broadcasting seeks input on cinema regulations and appoints a leader for a film industry study group.
- The Ministry of Information and Broadcasting requires permission for TV ratings, indicating its involvement in broadcast regulation.
Broadcasting Industry Eases Advertising Restrictions, Easing Commercial Uncertainty
- Reports
- 2
- Developments
- 1
- Repetition
- 50%
New informationRepeats or wire copies
What happened
Members of the Indian Broadcasting & Digital Foundation (IBDF) stated at their 27th Annual General Meeting that the prolonged suspension of ratings had created uncertainty for advertisers and disrupted commercial planning. The industry welcomed the government's decision to omit Rule 7(11) of the Cable Television Networks Rules, 1994, which set the 10+2 advertisement-duration cap. They also appreciated the Telecom Regulatory Authority of India's repeal of the Standards of Quality of Service regulations regarding advertisement duration.
From indiatimes.com
Why it matters
The easing of advertising restrictions addresses a longstanding industry demand, which was prompted by concerns over commercial planning and advertiser uncertainty. Television revenues were reported at approximately Rs 617 billion in 2025, representing 22% of India's media and entertainment sector.
The Ministry of Information and Broadcasting requires permission for TV ratings and is currently seeking input on cinema regulations.
From indiatimes.com
Who's involved
- Ministry of Information and BroadcastingThe Ministry of Information and Broadcasting is involved in broadcast regulation.
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The entities involved
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Ministry of Information and Broadcasting
ministry of India