Informa Rebrands Global Licensing Events Across Shanghai, London, and Las Vegas
1 report, 1 independent
Updated Tue 00:00
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What happened
Informa announced a global rebrand for its licensing events, renaming its Global Licensing Group to Brand Licensing by Informa. This new identity applies to events including Brand Licensing China in Shanghai, Brand Licensing Expo in Las Vegas, Brand Licensing Europe in London, and Brand Licensing France in Paris. The new branding launches immediately across all event websites.
From licensing.biz
Why it matters
The rebrand reflects the shift in the licensed consumer product industry from traditional licensing toward a dynamic ecosystem of licensed brand extensions, collaborations, and cross-category experiences. This move reinforces a unified experience for the licensing community worldwide.
From licensing.biz