Chilean Cherry Supply Shortages and Quality Trends Impact China Market
What happened
Early-variety production for the 2026/27 Chilean cherry season has fallen short of expectations, with one exporter reporting volumes at least 25% below initial forecasts. The decline is attributed to factors like a possible lack of chill hours or poor quality, particularly affecting the Santina variety. Furthermore, rain increases the risk of fungal infection and split fruit, requiring exporters to carefully segregate batches.
From freshplaza.com
Why it matters
The market has shifted to prioritize quality, meaning buyers are willing to pay for high standards and will not accept fruit that does not meet them, even if overall supply is reduced. This trend affects how exporters must manage their product and target specific markets.
JD Fresh has been pre-selling Chilean AG2 cherries.
From freshplaza.com