Innova and Circana conduct market research for Gousto
1 report, 1 independent
Updated Fri 00:00
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.
What happened
Gousto commissioned market research from Innova, which involved Circana. The research found opportunities in protein, flavor discovery, and convenient formats that extend past younger consumers. The findings challenge the idea that informal eating is exclusively tied to specific age groups.
From bakeryandsnacks.com
Why it matters
The research provides insights for manufacturers regarding product development and marketing approaches. It suggests that testing products based on eating occasion and household circumstances could reveal stronger reasons for repeat purchase.
From bakeryandsnacks.com
Who's involved
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The entities involved
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Circana
American market research company
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Innova
company
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Gousto
British ingredients-in-a-box subscription service
Nothing else this week.