Invesco Launches Behavioural Intelligence Platform to Aid Financial Institutions
What happened
Invesco has launched its personalised investor engine (PIE), a behavioural intelligence platform technology. This platform is designed to assist banks and wealth platforms in converting savers into investors. The engine utilizes behavioural profiling and user segmentation to detect customer traits, such as confidence and financial comfort, based on inputs from Oxford Risk.
From moneymarketing.co.uk
Why it matters
The introduction of this technology aims to help financial institutions enhance their customer journey and drive investment activity. It provides a new tool for firms to understand why customers might be hesitant to invest.
From moneymarketing.co.uk
Who's involved
- InvescoUS investment management company that launched the PIE technology
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- InvescoSpeculative
Invesco could see its institutional clients adopt the PIE to improve their own customer conversion rates.