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Investment in digital advertising is shifting from traditional TV to CTV, while demand for digital services is slowing.

5 reports, 4 independent Updated Aug 25
Gone quiet Reached 4 outlets in its first 24 hours
Reports
5
Developments
5
Repetition
80%

New informationRepeats or wire copies

AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Well supportedReported by 4 independent outlets

Investment in digital advertising is shifting from traditional TV to CTV, while demand for digital services is slowing.

Who's involved

What this event is mainly about
CTVTrade Desk

How it developed

Newest first. Tap a step to see who reported it.
  1. Click2Cart is working to bring Connected TV closer to e-commerce platforms.Sub-event
  2. Higher adoption of CTV drives TTD growth.Sub-event
  3. LiveRamp offers CTV solutions while Oracle, a large customer, is reportedly experiencing churn.Sub-event
  4. PebblePost, a performance marketing company, launched its operations into the CTV advertising market.Sub-event
  5. Investment is shifting from TV to CTV, coinciding with slowing demand for digital ad services.1 source

Keep exploring

The entities involved

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Coverage

Newest first; wire copies grouped
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  • Unknown outlet