Irish Drinks Exports Expand into Emerging Markets Like Mexico and India
What happened
Irish drinks exports have expanded rapidly into emerging markets, including India, China, Mexico, Nigeria, and South Africa since 2015. The country's total export sales from the state amount to €2.1 billion, which is equivalent to about 2.5 per cent of global alcohol exports.
From irishtimes.com
Why it matters
The sector includes major producers such as Diageo and Irish Distillers. However, a report by Indecon found that Ireland's excise rates for beer, wine, and spirits remain among the highest in the EU, which places a burden on producers.
From irishtimes.com
Who's involved
- IrelandThe sovereign state whose alcoholic drinks are being exported internationally.
- DiageoMultinational alcoholic beverages company involved in the Irish drinks sector.
- Irish DistillersProducer of Irish whiskey, contributing to the export sector.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- DiageoSpeculative
Diageo might see increased revenue from market expansion into Mexico and India.
- Irish DistillersSpeculative
Irish Distillers might see increased revenue from market expansion into Mexico and India.
- IrelandSpeculative
Ireland could see increased state excise and VAT revenue from higher export volumes.
Possible ripples
Who this could reach next, traced step by step from the reporting. Possibilities worth considering, not forecasts.- FSSAI may face increased regulatory demands from Irish drink importsIncreased imports may heighten regulatory oversight demands on FSSAILikely
- Irish spirits expansion may increase competitive pressure on Don JulioIrish spirits expansion may increase competitive pressure on Don Julio in MexicoPossible
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The entities involved
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Ireland
sovereign state in Northwestern Europe
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Diageo
multinational alcoholic beverages company
- Diageo is undergoing a leadership transition with Dave Lewis appointed as chief, tasked with restructuring the company to drive returns across its brands, including Guinness and Johnnie Walker.
- Guinness is now owned by multinational drinks giant Diageo, and KEO has established a brewing institution in Cyprus.
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Guinness
Irish brand of beer
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