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Japanese brewer HiteJinro is targeting the South Korean Ready-to-Drink (RTD) market, aided by Kirin's market launch and expert analysis of Korean consumer trends.

1 report, 1 independent Updated Sep 5
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What happened

Some supportReported by 1 outlet

Japanese brewer HiteJinro is targeting the South Korean Ready-to-Drink (RTD) market, aided by Kirin's market launch and expert analysis of Korean consumer trends.

Who's involved

What this event is mainly about
HiteJinroKosuke Fujishima

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The entities involved

  • HiteJinro

    South Korean beverage company

    Nothing else this week.

Coverage

Newest first; wire copies grouped