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JioStar is strategically leveraging the star power of players like Roger Federer to secure exclusive streaming rights for Wimbledon, aiming to grow its international audience in India.

1 report, 1 independent Updated Jul 28
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JioStar is strategically leveraging the star power of players like Roger Federer to secure exclusive streaming rights for Wimbledon, aiming to grow its international audience in India.

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  • bbc.comWhy Wimbledon is serving Indian ice cream and Bollywood beats